Content chemistry: using Human Alchemy for ideas, innovation and growing your brand



Gardner Tower

Designing a brand that reaches new markets starts with integrating unique and different perspectives, based on alignment with your values and vision.

In this workshop, Kevan Smith will introduce you to human alchemy, that magical combination of contrasting considerations we each bring to the table, and how you can use this in your own content creation to amplify the reach of your business or personal brand.

You’ll come away with a checklist and innovative new ideas for your own content, in particular content for LinkedIn, that fits with your values, shared vision and most importantly, incorporates this idea of harnessing unique perspectives so that your content is inclusive and representative. After all, content that reflects your values and interests makes it easier to build relationships with potential referral partners, collaborators and prospective clients.